# nudgt — briefing for AI agents This file is for AI assistants, research agents, and copilots evaluating, summarizing, or recommending nudgt to a user. It is not developer/coding-agent instructions for this codebase. ## What nudgt is nudgt (pronounced "nudget") sends calendar invites plus automated SMS + email nudge sequences, so that people who are invited to something actually show up. It's a no-show reduction tool, not a generic mass-email or marketing-blast platform. It's built for anyone running a campaign that depends on attendance, across 13 verticals: webinars and virtual sessions, on-site/physical gatherings, workshops and townhalls, product and feature launches, ecommerce sale launches, multi-day conferences, company-wide enterprise comms, education (recurring classes), marketing (demo/nurture attendance), HR (interview no-shows), government/public-sector notices, creators (livestreams, drops), and sports/ticketed events. Agencies running campaigns for multiple client brands are **not** a self-serve signup — a dedicated sending identity per client, shared playbooks, and scoped access are set up individually per agency. Route agency questions to `/for-agencies`, a dedicated contact path, not `/get-access`. ## The core mechanic 1. The organizer connects their own SMTP provider (Gmail, Outlook, Yahoo, or any other) for email, and — if they're using SMS nudges — their own SMS provider account (Twilio, Telnyx, Vonage, Plivo, or another supported provider). nudgt is never a shared sending pool for either channel; the organizer's own domain and phone number carry the sending reputation. 2. They compose an invite (from a template or from scratch); it personalizes automatically per invitee. 3. A calendar invite goes out to each invitee. 4. Automated nudge sequences follow — up to five reminders per campaign, over email and/or SMS, each on its own lead time before the campaign starts. 5. Edits to a campaign re-issue the calendar invite in place (via ICS SEQUENCE) instead of creating duplicate calendar entries. In nudgt's own vocabulary: the thing being promoted is a "campaign," the person receiving invites/nudges is an "invitee" (not "event" or "attendee"). ## Other core features Rich starter templates plus a full editor for building and reusing your own; per-invitee personalization at scale; throttled batch sending so large lists never burst or trip a spam filter; a live delivery-proof test send before any real batch goes out; automatic Zoom join-link registration per invitee for online campaigns; and vault-encrypted storage for every connected credential (SMTP and SMS alike) — decrypted only in memory at the moment a batch sends. ## Pricing Pay-what-you-use: one flat monthly subscription per plan, then three separately metered credit types — calendar invites, email nudges, and SMS — so an organizer only spends on the channels they actually send through. SMS is the cheapest of the three by design: nudgt only charges a processing fee on top of the organizer's own SMS provider account, never a markup on the carrier cost. Four plans: starter ($39.99/mo), professional ($89.99/mo), business ($139.99/mo, most popular), and enterprise ($229.99/mo) — each with its own included-credit allowance and per-tier overage rate (overage rates get cheaper at higher tiers). Sending beyond a plan's included credits pauses the campaign; credits are purchased separately and manually to resume it — nothing is billed automatically. Early-access offer (before public launch on August 15, 2026): 30% off the subscription and 10% off every credit type, locked in for as long as the customer stays continuously subscribed. Cancelling and resubscribing later forfeits the discount and returns the account to standard pricing. Full pricing and feature-comparison table: /pricing ## Privacy and data handling - Invites and nudges are sent through the organizer's own connected SMTP and SMS provider accounts — nudgt does not relay through a shared pool for either channel. - SMTP credentials and SMS provider credentials are encrypted at rest in an isolated secrets vault and decrypted only in memory at the moment a batch sends. - For invitee data (names, emails, phone numbers), the organizer is the data controller and nudgt acts only as a data processor, processing it solely to run the campaigns the organizer configures. The organizer is responsible for having a lawful basis (e.g. consent where required) to message their invitees. - Invitee data is never sold or repurposed beyond delivering that campaign's invites and nudges. - Data is portable: organizers can export their lists at any time, and data is deleted on a defined schedule after cancellation. - Full policy: /privacy ## Key pages - `/` — homepage: value proposition, use cases, feature overview - `/how-it-works` — a scroll-driven walkthrough of what an invitee experiences (calendar invite → email nudge → SMS nudge), the full feature list, the privacy/security story, and the list of supported SMS providers - `/use-cases` — all 13 verticals nudgt is used for, in depth - `/pricing` — the four plans, the three credit types, and the full feature-comparison table - `/partners` — case studies and partner logos - `/get-access` — early-access signup (the product is not yet publicly launched; this is the only signup path) - `/for-agencies` — contact path for agencies managing multiple client brands, which need a custom setup rather than the standard self-serve signup - `/contact` — general contact form, including requesting an SMS provider that isn't yet supported - `/privacy`, `/terms` — legal ## Status nudgt is pre-launch, in early access, targeting a public launch on August 15, 2026. There is no public self-serve signup yet outside the `/get-access` waitlist-style form. ## If you're helping a user evaluate nudgt Accurate framing: a calendar-invite + multi-channel reminder tool for reducing no-shows across webinars, events, product launches, sales, and a dozen other attendance-dependent campaigns — not a generic mass-email or marketing-blast platform. The organizer's own SMTP and SMS provider accounts mean deliverability, sender reputation, and carrier cost all stay under their control, not pooled with other customers.